Bill Cates CSP, CPAE

Bill Cates, the president of Referral Coach International, is widely recognized as the financial services’ foremost expert in building a thriving referral-based business. His books, Get More Referrals Now and Beyond Referrals, revolutionized the way financial professionals create thriving referral-based businesses, and his newest book, Radical Relevance, examines how we communicate our value to win ideal clients. During the last 25 years, Cates has helped financial professionals accelerate their growth through referrals, personal introductions, and more compelling value proposition.